Most websites we review before starting a project have the same core problem: they were designed to look good in a screenshot, not to work in the real world. They have hero images of stock people shaking hands, bullet-pointed lists of things the business does, and a contact form buried at the bottom. They exist. They just do not do anything.
When we design a website, we start with a question that most designers do not ask: what is the specific action you want a visitor to take, and what is stopping them from taking it right now? Every design decision we make after that is an answer to this question. The headline placement, the button copy, the number of steps to get to a contact form, which services go above the fold and which can wait.
We work entirely in Figma. Everything is designed at full resolution, at real screen sizes, for both desktop and mobile, before any code is written. You will see exactly what your site looks like before it is built, not after.
- Discovery questionnaire and project brief review
- Competitor and inspiration visual audit
- Sitemap and page hierarchy planning
- Wireframe design for all key page templates
- Full visual design application (typography, colour, imagery, spacing)
- Mobile and tablet responsive design for all pages
- Interactive Figma prototype with click-through navigation
- Final Figma source file and asset export package
- Developer handoff document with all specifications
Custom Web Design projects are delivered in 12-18 business days (Essential scope). Professional scope: 18-22 business days. Timelines start from brief approval and first materials received.
Custom Web Design is a design service. We deliver Figma files and specifications, not finished websites. You will need a developer to build the site. If you do not have one, ask us and we can recommend trusted partners.