Brand identity is not about a logo. The logo is a single application of an identity system. The identity is the set of decisions that govern how every touchpoint of your business looks and feels, from your website header to your invoice template to how your business card looks on a table next to a competitor's.
We design brand identities for businesses that are serious about consistency. That means a logo that works at 16 pixels on a mobile screen and at 4 metres on a trade fair banner. It means a colour system with values specified at every level, hex for screens, CMYK for print, Pantone for anything that needs to be exact. It means a typography system with clear rules for headings, subheadings, body copy, and captions.
The deliverable is not just the files. It is a brand guidelines document written for actual use. Every rule is explained. Every application example is practical. Anyone who works on your brand after this point, whether that is your developer, your printer, or a future design agency, will have everything they need to apply the brand correctly.
- Brand discovery and positioning conversation
- Competitor visual landscape audit
- Primary logo in multiple formats (wordmark, icon, combination)
- Logo variations (colour, monochrome, reversed)
- Primary and secondary colour palette (hex, RGB, CMYK, Pantone)
- Typography system (typeface selection, sizing, hierarchy rules)
- Brand pattern or texture element (where applicable)
- Usage examples across digital and print contexts
- Full brand guidelines document (PDF, 20-40 pages)
- Asset export in AI, SVG, PNG, PDF across all variations
Brand Identity projects are delivered in 10-16 business days from brief approval. Timelines depend on the number of revision rounds required and how quickly feedback is provided.
Brand Identity Design requires a defined business to design for. If you are still exploring what your business does or who it serves, this is not the right starting point. A discovery conversation can help clarify this.